As Senior Copywriter on the Growth Marketing team (I started just three weeks before launch!), I’ve had the incredible opportunity to help turn a pile of brainstorming documents into a top-tier streaming service.
My role includes a seemingly endless variety of creative executions, which you’ll see outlined in this wide-ranging assortment of assets. At the end of the day, my goal is to entice users to subscribe (and stay subscribed) to our platform through engaging copy.
Brand strategy / Campaign development / Social content / Taglines / Landing pages / In-app copy