Our team was tasked to create a social campaign to promote the App Store Awards for 2025. We collaborated with world-renowned artist Jean Jullien to create bespoke illustrations for each of our winning apps and games.
My role consisted of helping to select real 5-star reviews to feature, partnering with designers to brainstorm ideas for illustrations, and all email and social media copy associated with the campaign.
Additional internal coverage
https://developer.apple.com/app-store/app-store-awards-2025/
https://www.apple.com/newsroom/2025/12/apple-unveils-the-winners-of-the-2025-app-store-awards/
https://x.com/hashtag/AppStoreAwards2025