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Keara Sexton

Copywriter in Los Angeles

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HBO Max

As Senior Copywriter on the Growth Marketing team (I started just three weeks before launch!), I’ve had the incredible opportunity to help turn a pile of brainstorming documents into a top-tier streaming service.

My role includes a seemingly endless variety of creative executions, which you’ll see outlined in this wide-ranging assortment of assets. At the end of the day, my goal is to entice users to subscribe (and stay subscribed) to our platform through engaging copy.

Brand strategy / Campaign development / Social content / Taglines / Landing pages / In-app copy

Landing Pages
House of the Dragon Landing Page
STLP+-+succession.jpg
It's a battle Roy-ale
FYI
The Roys are back in town
Your Hogwarts Letter has Arrived
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Astrology_Card_SingleTItle.gif
MLTI_CROSS_AST_B_AN_0_SUP_6s_0_9x16_1.gif
Astrology Campaign
 The astrology campaign received some great fan responses.
Social Media Content
Sampling-February.jpg
Watch Free Episodes
No One Can Hear Your Stream
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Landing Pages
Mare of Easttown
The Great Pottery Throw Down
Lovecraft Country
Winning Time Landing Page
Banners
Paid Media
Banner1.png
Paid Media - comedy.jpg
Pride 2021
E-mail Marketing
BBT email.jpg
Instagram+-+BBT+account.jpg
Big+Bang+Theory+cross+promo+post+2.jpg
Friends+cross+promo+post+1.jpg